As an authorized dealer (AD) of Rolex watches, one might wonder how often they receive shipments from Rolex and what watches they will receive. In this section, we will explore the frequency of Rolex shipments to retailers and what watches they can expect to receive.
How often do Ads get Rolex shipments with new watches?
Rolex retailers typically receive shipments with new Rolex watches from Rolex once a month, usually towards the end of the month. Rolex retailers in the same country tend to receive shipments at about the same time, or at least within a few days from each other.
Globally, Rolex retailers normally receive watches at about the same time as well, usually within a week from each other. However, this is a general rule and can vary depending on various factors. Special requests or urgent orders may be sent separately and may arrive at different dates from the standard once-a-month delivery.
When it comes to parts that the watchmakers need to service watches, this shipment usually comes on a weekly basis. This is because it is more important for watchmakers to quickly receive the parts that they need in order to complete the service jobs.
During Christmas and in the middle of summer, Rolex shipments to retailers are limited. Rolex normally sends a shipment at the end of November or the beginning of December for Christmas, and retailers don’t get another shipment of watches until the beginning of the year. During summer, Rolex retailers have reported that there is a pause in watch shipments in the middle of summer as the Rolex factory is closed, or at least not operating at full force, for obvious reasons.
How often do ADs get Rolex Shipments?
In general, Rolex retailers get shipments with Rolex watches from Rolex once a month. Rolex retailers in the same country tend to receive shipments at about the same time or at least within a few days from each other. Globally, Rolex retailers normally receive watches at about the same time as well, usually within a week from each other. This essentially means that Rolex spends the beginning of the month manufacturing watches that are then shipped out during the end of the month.
Rolex retailers don’t know what they will receive in advance
Before the shipment arrives, Rolex retailers don’t know what they will receive in the shipment from Rolex. They may get a shipping list from Rolex the day before or the same day, or they don’t know what Rolex has sent until they open up the package. Rolex retailers have no idea when they will receive the watches they have requested. Rolex can send whatever they like, and the retailer must accept it. At the beginning of the year, each Rolex retailer makes a wish list, and Rolex confirms all the watches that they will receive during the year.
In conclusion, Rolex shipments to retailers usually occur once a month, with some exceptions during Christmas and in the middle of summer. Rolex retailers have no idea what watches they will receive until they open up the package from Rolex.
